Oobit launched operations in Colombia this week, marking its latest expansion in Latin America. The move follows 200 percent user growth in Brazil over the past year, demonstrating strong demand for digital asset payment solutions in the region.
Colombia represents a key strategic market, with an estimated $30 billion in annual remittances and a large segment of its 50 million citizens lacking access to traditional banking services. Oobit's platform allows users to spend Bitcoin, Ethereum and stablecoins like USDT and USDC directly at merchant terminals, reducing transaction fees by up to three percent and accelerating cross-border settlement times.
On-chain data confirms Latin America's increasing reliance on digital assets for transactions. Stablecoin transaction volume across the region rose 60 percent in the first quarter of 2026, with surges noted in Brazil, Argentina and Mexico. This trend shows clear user preference for crypto as a practical medium of exchange, driven by economic instability and high traditional banking costs.
Oobit's market penetration in Brazil, where it processed more than $500 million in transactions last quarter, provides a blueprint for its Colombian strategy. The company's focus on point-of-sale integration and user-friendly interfaces aims to onboard new users directly into the crypto ecosystem.
Bitcoin trades at $77,928 and Ethereum at $2,178, showing minor daily fluctuations. The Crypto Fear & Greed Index sits at 27, reflecting investor caution. However, consistent user growth in regions like Latin America highlights demand for crypto's utility, independent of short-term price movements.
