Cathy Engelbert's tenure as WNBA commissioner presents a stark split: a business leader driving rare growth alongside a leader struggling to connect with her own players. The league is thriving financially, yet a consistent undercurrent of player dissatisfaction persists over her engagement style.
Under Engelbert's leadership, the WNBA has reached new heights. Average viewership for the 2025 season rose 25 percent year-over-year, drawing 1.3 million viewers per game — the highest average in over two decades.
The league's financial outlook has also improved dramatically. A new media rights deal, signed last year, is reportedly worth $120 million annually, a significant increase from prior agreements. That capital infusion directly supports expansion and operational stability.
Engelbert, who took office in 2019, has prioritized strategic expansion and revenue generation. Her background as former CEO of Deloitte has equipped her with a clear vision for the league's commercial viability, attracting new corporate sponsors and investment.
Despite these business successes, players frequently voice frustrations over Engelbert's communication. They describe a leadership approach that feels distant and at times dismissive of their concerns, particularly on issues like travel conditions, scheduling and marketing.
Veteran players have privately expressed disappointment with what they perceive as a lack of direct dialogue. They want a more collaborative relationship, feeling decisions are handed down rather than developed through mutual understanding. That gap creates real tension inside a rapidly growing league.
The financial prosperity does benefit the players directly. The average player salary has increased 15 percent over the last three seasons, and the collective bargaining agreement now includes provisions for better travel and marketing opportunities. The rising tide lifts all boats, even if the captain's communication style is choppy.
Franchise valuations reflect that growth. Recent expansion fees for new teams have reportedly reached $75 million per franchise, a staggering increase from past valuations — and a clear signal of investor confidence in the WNBA's long-term potential.
Engelbert is a business force for the WNBA, but her interpersonal shortcomings are a ticking clock. You cannot sustain long-term success by alienating the talent that drives your product. The players are the league's most valuable asset.
The next collective bargaining agreement, set for negotiations in 2028, will test her ability to balance aggressive business growth with genuine player advocacy. Her success will depend on both her financial acumen and her capacity for direct, empathetic leadership.
